MECC Maastricht will close out 2025 with a record turnover of €21.3 million and a record profit of €957,000. This is an important milestone after challenging years marked by the COVID and energy crises. These strong achievements underline the heart of MECC Maastricht’s mission: bringing together (inter)national people and businesses to generate an economic spin-off for the city and region, with Corporate Social Responsibility featuring as a regular part of its operations. The growth seen in 2025 proves that this mission is working. Turnover increased from €19.4 million in 2024 to €21.3 million in 2025. The financial result also experienced a jump from a loss of €353,000 in 2024 to a profit of €957,000 in 2025.
It was a strong year thanks to the growth in events, in-house productions, an active market approach and the strengthening of the organisation.
The turnover and results reached record highs thanks to a growing demand for (inter)national conferences, trade shows and corporate and public events. This rising market demand led to a pronounced increase in the number of events and corresponding number of rentals. The excellent performance of our own events such as InterClassics Maastricht and InterClassics Brussels further reinforced this growth. The combination of Michelin and our own hospitality trade fair BBB Maastricht is also proving to be a successful formula. The commercial teams’ active market approach contributed substantially to this. By targeting opportunities and effectively converting requests, the MECC succeeded in attracting more events.
The success is not unexpected; after all, this is the very result the MECC aimed to achieve with the large-scale upgrade and expansion of the venue. The investment in capacity, flexibility and international appeal has enabled the revamped venue to prove its worth.
At the same time, investments were made in the structural strengthening of the organisation in 2025. Targeted investments in ICT, operational excellence and improved planning processes have increased efficiency and optimised the use of space, staff and technical resources. The intensified integrated collaboration between commercial teams, operations and support services, combined with targeted margin optimisation within additional services such as stand construction, catering and parking, have led to a structurally improved cost basis and lasting higher profitability.
John Aarts, Alderman for Mobility, Urban Management, Sustainability and Hospitality for the Municipality of Maastricht: ‘The 2025 results and the expectations for the coming years show that the MECC is once again consistently in the black as it was before COVID, and at a significantly higher level than before.’
Outlook for 2026: continued growth.
The outlook for 2026 is very positive. Thanks to the strong foundation of repeat productions, the growing international conference portfolio and high-performing in-house productions, MECC Maastricht expects both turnover and financial results to increase further to €23.5 million and €1.1 million, respectively.
The organisation is building on the solid foundation laid in recent years: a revamped complex, improved processes and a clear strategic focus on international growth.
The 2026 schedule is promising and includes a large number of international conferences. In May 2026, MECC Maastricht will host the largest conference in its history: the European Stroke Organisation Conference (ESOC), bringing in over 5,000 participants.
Photo from left to right:
Rob van de Wiel – Managing Director, Sven Wiertz – Operations Director, Frank Mimpen – Commercial Director
